Why you NEED Serum in your Skincare Routine

[{"selector":"#anim-34847c4f-19ed-4a54-9427-ffbccd871119","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] BEAUTY Why you should be using Serum everyday

[{"selector":"#anim-4fd05628-8d33-483a-aff6-f0c9918211fe","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] In the past few years, it seems like skincare serums are everywhere. But what are they? And why should you be using them?

Serums are in some ways similar to moisturisers but are not designed to take their place.

They are formulated without emollient ingredients in moisturiser, but with a higher concentration of active ingredients.

A serum is a lightweight skincare product that you use after cleansing, but before moisturising your skin. Where does a serum fit in your routine?

Day - Cleanser (face wash) - Toner - Serum - Moisturiser - Sunscreen - Makeup optional! The correct order for skincare products The correct order for skincare products

Night - Double Cleanse (balm or oil followed by face wash) - Toner - Serum - Moisturiser - Eye cream The correct order for skincare products The correct order for skincare products

Good Ingredients to look for in Serums Hyaluronic Acid - A hydration superstar to keep your skin plump & moist. Vitamin C - Natural skin brightening / lighten hyperpigmentation (dark spots).

Good Ingredients to look for in Serums Cica (Centella Asiatica) - A botanical ingredient known to calm skin that's inflamed or irritated. Retinol - One of the more potent anti ageing ingredients available.

Good Ingredients to look for in Serums AHA (alpha hydroxy acid) - A group of water soluble chemical exfoliants that show results on uneven skin tone, enlarged pores, fine lines & wrinkles BHA (beta hydroxy acid) - A group of oil soluble chemical exfoliants that target excess sebum (oily skin), uneven texture & acne.