RB (formerly known as Reckitt Benckiser) partnered with NDTV and Facebook to launch “Dettol – Banega Swachh India” – a 5 year program to address the rising need of hygiene and sanitation in India. NDTV Dettol – Banega Swachh India bus (Swachh Express) was flagged off in October, & aims to cover around 400 villages across 8 states – Haryana, Rajasthan, UP, Bihar, Jharkhand, Chattisgarh, MP and Maharashtra. The objective of the bus will be to create awareness around hygiene and sanitation through interactive videos, flyer distributions, posters, hand-washing sessions and street plays.
I was offered the opportunity through Indiblogger to join the Swachh Express for a few days during it’s trail in Maharshtra. I thought it would be a wonderful experience to visit the rural areas of Maharshtra that I haven’t seen before, & also to see the work at the Banega Swachh India team was doing, so I booked my tickets & waited for the day to come.







You can follow their progress on the Banega Swachh India Campaign Website.
