The international trade show for beauty made their entry into India.
Nine years ago, I started writing about beauty as a new & eager consumer.
Though it’s been almost a decade since, it’s still one of my favorite topics to review & write about. The beauty space in India might have started small, but it’s expanding at such a quick pace & global brands are definitely taking notice.
Bologna Fiere, one of the leading International exhibition organizer and UBM India, India’s leading B2B exhibitions organizer recently joined hands to launch COSMOPROF INDIA, the new event for the International beauty community. It happened on 10 and 11 September 2018 at the Sahara Star Hotel, Mumbai. As a beauty influencer, Cosmoprof invited me to witness the event first hand; it was quite enlightening to see the beauty industry from a whole new perspective.
As this was Cosmoprof’s first foray into India (they hold regular trade shows in Bologna, Las Vegas and Hong Kong), it was a preview event not only for the entire Indian beauty business community, but for the international beauty industry as well.
In addition to the expo the show they also held ‘Cosmotalks’ — a series of seminars & demos focusing on key issues of the beauty sector by renowned industry players.
Beauty Finds at Cosmoprof
Along with suppliers, & manufacturers, a lot of beauty brands exhibited at Cosmoprof India – both Indian & International. I got to try international brands (like multiple K-Beauty brands, there was a whole block!) that aren’t officially available here but hopefully will be soon.
Among Indian brands, along with the familiar faces (many of which I’ve already covered on this blog), I also found some new ones, sharing a few of the most interesting brands below.
I was attracted to the COLAB dry shampoo display because of the fun, colorful variants, but only later after I went online did I discover that it’s a bit of a cult product!& turns out it’a a bit of a cult product. Other than the cute packaging & fragrances, COLAB seems to be one of the only invisible dry shampoos out there that doesn’t leave that pesky white residue. It’s now available online in India.
The bright neon & marquee lights drove me to visit Bollyglow cosmetics, a very new cosmetics brand that was just days old in the Indian market. They have a variety of fun lip products, lashes & sheet masks sourced from around the world, just for Indian skin. They’re also available online (I’d recommend checking out the fun desi names their lashes have).
Cosmoprof India will be back! It’ll happen from 12-14 June at the Bombay Convention & Exhibition Center (a new, bigger venue) – more details on their website! x