It all started with one beautiful video & I was soon discovering the Label by Ritu Kumar collection for myself!
Photos by Sheila Vaz
I’m someone who lives quite a contemporary lifestyle. I work from home or wherever I’m travelling, more often than not at very odd hours. I’m more comfortable in dresses than saris just because they’re easy & let me move the way I want. Which is why I really loved this brand video for the LABEL by Ritu Kumar Autumn Winter 2015 collection.
To me it epitomizes a young global Indian who fancies carefully crafted, fashion forward wardrobe for her lifestyle. From maxis to dresses, tunics, jumpsuits, shirts, tops, tees, pants and skirts, the Label range offers a plethora of options for the women of today for work, every day needs as well as more formal occasions. The collection makes a statement with its indelible Ritu Kumar stamp from its vintage prints to embroideries and resonates our cultural ethos in a global fashion product.
As soon as I walked into the Label by Ritu Kumar store the first thing that caught my eye was this gorgeous maxi dress. Simultaneous on trend & timeless, it’s understated yet sure to turn heads. I loved everything from the fall of the crepe silk to it’s subtle sheen & of course the wool embroidery. I kept all focus on the dress by pairing it with block heels, wrist watch, a red bag & of course a classic red lip. While at the store I also bought a lovely shift dress that I plan to wear for holiday parties, I’m sure you’ll see it soon enough! x