How ridiculously refreshing iced Bru Gold Coffee helped me get through the sweltering days of Lakmé Fashion Week.

Bru Gold Coffee at Lakmé Fashion Week

As glamorous as Lakmé Fashion Week is, it can be a bit difficult to get through the long days & still keep your energy levels up – which is why I was so thankful for the BRU Gold Coffee stall at the terrance opposite the main stage.

BRU Gold is made of a fine blend of the best Robusta and Arabica beans that lend their aromatic & tasteful notes to coffee, and provide a rich mouthful of flavour. Roasted to perfection, BRU Gold blends the exhilarating taste of pure coffee with an uplifting aroma that rejuvenates the senses. It is this granulated coffee that provides the pristine pleasure of coffee drinking to the fullest. Best enjoyed both hot and cold.

This season, BRU Gold associated with five leading designers of the country for an exciting contest. The names included Payal Singhal, Aarti Vijay Gupta, Nikhil Thampi, Wendell Rodricks, Kanika Goyal. During Lakmé Fashion Week, all one had to do was click a picture at the BRU Gold Café and upload this photo using the hashtag – #BruGoldCoffee. Each day, a designer outfit was up for grabs where one lucky winner got the chance to take home their dream outfit. Besides this, the BRU Gold Café treated fashion lovers to delectable hot and cold coffees!

I don’t mean to be dramatic – but the iced BRU Gold was my biggest saviour this season & I indulged in it multiple times a day! I even made a little vlog taking you around the BRU Gold Coffee stall at Lakmé Fashion Week. And now that I’m back from a bout of travelling, I keep a flask of cold coffee nearby as I write, edit & reply to my emails.

How are you keeping cool this season? x