When we check into hotels, mom always fills out the dreary paperwork at the front desk & I’m left to my own devices. Last month while checking into VITS hotel, I saw this wooden console with many cards inside. I went to take a closer look.
I found these whimsically designed mini maps of different regions of the city.
The open map of Powai
On further examination, I found that they are Locus City Cards. There is a console at many hotels (I have since seen them at Trident, BKC too) in the city, with a lot of these maps. They’re free & contain targeted ads (like the Powai map will mention a café in the area). The obvious target is tourists, especially foreign ones.
I think these maps are not only innovative but also beautifully designed.