I can finally reveal something I’ve been itching to share for ages! bhane. is undoubtedly one of my favorite Indian labels. When they launched their inaugural line (F/W ’12) they did something pretty different. Other than the usual in-studio photography, they took their models onto the streets of Delhi for a street style inspired shoot by Manou (of Wearabout).
So for their next season (S/S ’13, the current season) instead of going the traditional fashion-campaign route, they decided instead to have India’s biggest street style shoot! Shot in Delhi & Mumbai, it had over 150 participants all with varied backgrounds (lawyers, bloggers, musicians and professionals, journalists etc.) I think it’s absolutely fabulous because you can go onto their websites & see how the clothes look on regular people with different body shapes.
Anyway I was so excited when they invited me over to be a part of the Mumbai shoot! If you hop on over, you can see me modelling the panelled tank in the shade ‘aurora’, a cheery, summery yellow (just my kind of color!)
{bhane. & pipa+bella stuff from the shoot, rest is my own}

love,
Magali