I can finally reveal something I’ve been itching to share for ages! bhane. is undoubtedly one of my favorite Indian labels. When they launched their inaugural line (F/W ’12) they did something pretty different. Other than the usual in-studio photography, they took their models onto the streets of Delhi for a street style inspired shoot by Manou (of Wearabout).

So for their next season (S/S ’13, the current season) instead of going the traditional fashion-campaign route, they decided instead to have India’s biggest street style shoot! Shot in Delhi & Mumbai, it had over 150 participants all with varied backgrounds (lawyers, bloggers, musicians and professionals, journalists etc.) I think it’s absolutely fabulous because you can go onto their websites & see how the clothes look on regular people with different body shapes.

Anyway I was so excited when they invited me over to be a part of the Mumbai shoot! If you hop on over, you can see me modelling the panelled tank in the shade ‘aurora’, a cheery, summery yellow (just my kind of color!)

The shoot was styled by Tania Fadte with hair & makeup by Vidhi Salecha & shot by Manou. We were asked to get out own accessories & style ourselves like we normally would & of course there were quite a few accessories to try on at the location.
I’m wearing: bhane. panelled tank | bhane. skinny fit denims | leather mojiris from Jaipur | Forever New box bag | pipa + bella bracelets | Ray-Ban clubmasters (in my hand!) | Foce wrist watch

{bhane. & pipa+bella stuff from the shoot, rest is my own}


bhane. divas : Kassia, Swati & Aashna (brand + culture, design & PR respectively)
It was a wonderful experience & I’m so glad I did it. All the people at bhane. are so nice, I wish they were based in Mumbai instead of Delhi so I could hang with them on the regular (jkjkjk).
Don’t forget to check out their lovely Spring Summer collection on the website. x