As a fashion blogger, I always get really excited at this time of the year for one reason – Spring/Summer collection previews. I like winter in Mumbai, it’s pretty mild & the chill is lovely too but at the end of January I’m always ready for it to be summer again – longer days, tank tops, mini skirts & shorts, all in bright sorbet colors.
I had idly visited Koovs a few times in the past but nothing really stood out to me. They had their press day at the very trendy Cheval in Kala Ghoda.
So when I entered in I didn’t really expect to see much that I liked but to put it simply, I was blown away by what they have to offer. I shot a video (below) that will take you through the whole collection in a jiffy (OK, maybe two minutes & twenty seconds but that’s pretty much a jiffy for me. Also, more pictures below!

Koovs is going to retail menswear too, this season onwards. Other than their own private label, they also sell other labels like Forever New, Daisy Street, Glamrous, Warehouse etc. I thought all the things I saw were very stylish & on trend. And the cherry on top is nothing costs more than five thousand. So if you’re bored of Zara & Mango & are looking for new options, do check them out. In the accessory section I love the gold, sunglasses & of course those precious Casio digital watches. I made an aunt from USA get me a couple of them because availability was a big issue here but had I known Koovs was going to stock these I would have waited.
Out of all these collections, the Sugarland edit is already out on the website. They’re currently in the middle of the end of season sale, but as soon as that’s over they’ll be rolling out more stuff. I also really liked the lingerie, especially the dark blue lace set with neon accents – so pretty! So what’s your favorite item from the things you see?