You can always count on Maybelline to do something new & different. This time, it’s the Colossal Cab. Named after what is arguably their most popular product (available in original black & turquoise!), girls can hitch a free ride in the cab from their college to the nearest railway station.

Once inside, you can try on some Maybelline products & post a selfie to facebook or twitter with #colossalselfie, three winners get a goody bag everyday. And if you simply spot one passing by, snap a quick picture & post it to facebook or twitter with #SpotTheCab to win gift hampers!
I took a ride in the cab & it was so fun! The color is obviously meant to reflect New York taxis, which is not only one of the greatest cities in the world, it’s where Maybelline originates. 🙂