While Bio-Oil has a number of skincare benefits, it’s most known for it’s ability to fade stretch marks. And while stretch marks aren’t something that happens exclusively to expectant mothers (hey, I have some too!) it is definitely one of their primary concerns. A day before Mother’s Day, Bio-Oil held the Yummilicious Mummy Walk (or #YummyMummy for short) which I had the privilege to attend.

In India especially, there can be a lot of taboos of superstitions surrounding pregnancies. even without that, women might feel uncomfortable or unattractive with their changing bodies. Bio-Oil wanted to celebrate their beauty of pregnant women & the natural transition they go through by holding the Yummy Mummy Walk, & it was such a wonderful thing to see twelve gorgeous women, in different stages of their pregnancies walk the ramp clad in beautiful pastel Inaaya by Shivangi Lahoty ethnic wear.Bio Oil #YummyMummyAlso walking the ramp were model Carol Gracias & actress Shveta Salve & I think they couldn’t have chosen better women to be a part of it & no I’m not just saying it because they’re both currently pregnant. Carol Gracias made history of sorts by walking the ramp for Gaurang at Lakmé Fashion Week while flaunting her baby bump while Shveta Salve just did the most fierce & beautiful pregnancy shoot ever. Both women have been breaking all sorts of silly pregnancy stereotypes & just overall slaying it at life while showing us all that pregnancy is something beautiful & to be celebrated, while at the same time women can do pretty much anything they want to while being pregnant. Carol also choreographed the walk – her first time doing so!

Also present at the event were gynaecologist Dr. Kiran Coelho and dermatologist Dr. Rashmi Shetty. Expressing her view on this topic, Dr Coelho added, “I’m extremely happy to see all the Yummy Mummies take the ramp with such confidence. Women often feel conscious of not having the perfect body during their pregnancy. Having a baby is certainly one of the most special feeling for a mother-to-be however the worry of stretch marks during and post-pregnancy is a matter of great concern for her.  Using anti-stretch marks oils such as Bio Oil will certainly make a huge difference”.
Bio Oil #YummyMummy

The specialists highlighted various concerns related to health and skincare during pregnancy. They shed light on the ideal time after which mothers may start exercising in order to shed their pregnancy weight as well as recommended tips for improving the skin post-pregnancy. “A major worry that every pregnant woman has is, whether the stretch marks are ever going to go. The answer for which is try to minimize stretch marks during pregnancy by regularly applying moisturizers and oils such as Bio Oil, which contain Vitamin E, Lavender, Calendula and Rosemary,” Dr Rashmi Shetty further added. She emphasized on the need for mothers to take as much time as they require, post giving birth, to get back to exercising.

Encouraging women to come out of their shell, boosting their morale and making them feel beautiful was the focus of the event. Bio-Oil created a platform for expecting mothers, to help them come out of their cocoon and dazzle the ramp. This Mother’s Day, Bio Oil partnered with Yummy Mummies across the country to encourage them to celebrate and enjoy their pregnancy phase rather than shying away from the world – an important message indeed!

BioOil is a specialist skincare oil that helps improve the appearance of scars, stretch marks and uneven skin tone. It is also effective for aging and dehydrated skin. BioOil has won 284 skincare awards and has become the No.1 selling scar and stretch mark product in 20 countries since its global launch in 2002.

I’m going to start using Bio-Oil regularly on my upper thigh stretch marks & I certainly hope to see a difference – I’ll report on the same in a couple of months!