Hair styling as a category in India has still not reached its full potential. Styling products are used mainly by stylists at salons and less frequently used at home. Wella Professionals as a brand strives to bridge this gap by providing the consumers and stylists with premium quality products making the art of hairstyling rather convenient.

The brand recently brought down Wella Global Ambassador Patrick Cameron to educate 1800 hair stylists across three cities in India through grand shows where he exposed them to the various possibilities of hairstyling and his association with Wella. He believes that hairstyling is an expression of individuality and thus cannot take a back seat, he is also one of the foremost global experts when it comes to long hair! As a global ambassador for Wella Patrick has spent the last 25 years travelling the world sharing and presenting his show stopping hair styles.

During this visit to India, Patrick Cameron showcased his Modern Vintage collection with state of the art styling products from the Wella Professionals portfolio. Modern vintage takes its inspiration from the 1960’s because this era has an enduring influence in fashion, in the balance and the proportions of the way hair is dressed – you can see some of the styles above. This legacy is seen across the board from international catwalks to red carpets as well as editorial work.

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I was one of few lucky bloggers who got to spend an afternoon with this genius. One of the most exciting parts was how Patrick kept guessing people’s personalities by the way they style their hair & he was spot on!

“I have been associated with Wella Professionals for a long time now and I am extremely happy to showcase the modern vintage collection in India. It’s amazing to see women who beautifully carry long hair as they do in India. It is an absolute pleasure to be in a space where there is so much scope for experimentation. With the enthusiasm of all the stylists present India and an array of wonderful Wella Professionals products I see a bright future for India’s hair styling segment”

It was definitely a great way to spend the afternoon & I can’t wait to see what Wella comes up with next! x