Even though I’ve been blogging for over a decade, it’s been maybe a year since I got somewhat serious about skincare. And in this time, I’ve learnt about the importance of a full routine, what ingredients to look for & what to avoid, etc. I regularly share skincare tips & videos on YouTube, I want to take some time to talk about skincare basics here on the blog.

Today’s post is going to focus on serums. What they are, why you should be using them & when you should be using them. I’m also partnering with skincare brand Dot & Key to introduce their newest range of serums to you.

What is a Serum? Lets Talk Basics

A serum is a lightweight skincare product that you use after cleansing, but before moisturising your skin.

Serums are in some ways quite similar to moisturisers but are definitely not designed to take their place. They are usually formulated without the emollient ingredients in moisturiser, but with a higher concentration of active ingredients.

Traditional moisturisers, whether cream or gel based, are primarily designed to keep your skin hydrated. They usually also have active ingredients meant to target your skincare concerns, but may not penetrate your skin as well due to the presence of the emollient ingredients. These are usually thicker / heavier as they are meant to provide & lock in moisture, but can sometimes block the more active ingredients from working effectively.

Serums are lightweight & there’s one for every concern you might face. Their exact function varies based on the ingredients used (we’ll get into that soon) but the mainly serums work to delivered super powered doses of active ingredients deep into your skin without being heavy, so the ingredients have a better chance of showing results.

It’s part the reasons serums can be a pricier product as well. But that doesn’t mean there aren’t affordable options too that are very effective.

Have you heard of Dot & Key?

Dot & Key is a young Indian brand that promises a fresh take on skincare. Based out of Kolkata, they have products for your face and body, often for things that are otherwise overlooked.

Their formulations are a blend of the best that nature & science have to offer, their products are dermatologically tested & cruelty free to boot.

New Serums from Dot & Key

Dot & Key Serums

Dot & Key recently expanded their serum lineup with four new additions. When they reached out about a potential partnership, I really wanted to thoroughly test their serums before talking about them.

I’ve had these for over two months now & have been incorporating them into my daily skincare routine. Here’s a closer look at my three favorites!

Dot & Key Water Drench Hydrating Hyaluronic Acid Serum Concentrate 💧

Enriched with Açai Berry & Bulgarian Rose, this serum promises to boost moisture & fight free radicals. Hyaluronic Acid is well known for it’s ability to retain moisture, which will prevent dehydration & keep your skin supple & bouncy.

Dot & Key Zit Zapping Skin Clarifying Face Serum 🌱

Formulated with Tea Tree & Clary Sage Oil, this serum contains Salicylic Acid actives that help fight acne causing bacteria to prevent breakouts & pimples as well as speed up the post breakout healing process.

Dot & Key Glow Revealing Vitamin C Serum Concentrate 🍒

The finally serum I tried, this contains extracts of Kakadu Plum & Acerola Cherry. Vitamin C is a powerful ingredient that can deliver a whole bouquet of benefits to your skin like correcting dullness, dark spots & premature ageing. One noticeable difference I experienced was that it really sped up the fading of my acne scars.

They also have a fourth new serum, the Dot & Key Collagen Restorative Time Reverse Retinol Serum. Retinol as an ingredient has been getting a lot of buzz for it’s delaying the traditional signs of ageing, this is definitely something you can look into if you’re in your late twenties or older.

All of the serums are to be used twice a day, they’re super lightweight and absorb into the skin easily without leaving an residue / texture or pilling & they are also great under makeup. And now to address one of the more important questions about serums.

Do You Need a Serum In Your Life?

No you don’t. If you are someone who like to keep your skincare routine extremely functional, a face wash & moisturiser should suffice. But if you want to take better care of your skin & really target any issues you might be facing, I’d definitely recommend incorporating a serum into your routine right away. x