Maybelline has been on a roll this year, launching a lot of new products. Let’s recap -> Clear Glow BB Stick / Superstay 14hr Lipstick / Hyper Glossy Runway Pop Liquid Liner / Colorsensational High Shine Lip Gloss.
Their newest product here in India is the Maybelline Bold Matte by Color Sensational Lipstick*, available in five shades. The shade I’ll be showing you today is called MAT5.

What they say: Maybelline 1st matte lipstick in India – 5 trendy vibrant shades in a brilliant matte texture
o Hydrating matte with honey nectar
o Moisturising agents like rosa canina oil and jojoba oil
o Powderless matte pigments ensure true vivid shades
Price: ₹375 for 3.9 gms
The lipsticks come in a frosty (because they’re matte!) square tube. I really like square tubes because they’re so much easier to organize. Also because they photograph well & don’t roll around too much!In the past three months I’ve bought more red lipsticks than is necessary & I keep buying more. I was quite happy to add yet another red to my collection.

As far as I could tell, it’s unscented too. It has this faint waxy smell but that can only be detected when you’re applying the lipstick, it doesn’t stay with you. Let’s talk about the finish. It’s not a ‘full-matte’ lipstick. It’s not too shiny / glossy either, I’d put it at demi-matte or satin as far as finishes go.
Full matte lipsticks are great but I tend to avoid them most of the time as they’re very high-maintenance. Your lipsticks need to be perfectly exfoliate & moisturised before applying the lipstick, then too you’ll find them feeling very dry less than an hour in. But I found this one much more comfortable / easy to wear. Of course you must exfoliate, but it you don’t get that intense feeling of dryness that makes you want to lip your lips all the time.
In just two swipes it shows up pretty well on my hand. It doesn’t show up quite as easily on my lips, perhaps because they’re quite pigmented? In two swipes I had a color that looked more coral red than bold red, but I liked it so I didn’t go any further. 

Red lipstick is a glorious thing. I find a lot of people are looking for a toned down color that’s still red. Something that isn’t quite bold or in your face & that can be easily worn to office & this one fits the bill perfectly. Easy to wear & reapply & you can build it up to a truly bold shade. Besides at that super-affordable price I’m not complaining. I’m going to do a simple, everyday look with it soon. 🙂